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Craig and Ginger Schmersal are proud to endorse these services and products.




Anderson Bean boots are made with all leather construction from the highest quality materials possible. There are no foam or rubber fillers or overcomplicated stabilization systems. 0ver a century and a half of experience have provided our boot makers with the knowledge and experience to craft a uniquely high quality product. They start with premium hides to provide comfort and longevity. You will not find any synthetic hides or man-made leather in our boots, ever. The hides are cut with an attention to detail and placement on the hide to allow each piece to naturally expand and contract with heat and moisture, just as nature designed.


LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look.


Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life.


The Best Nutrition Possible for Your Horse

At Purina Animal Nutrition, we don't use the term quality control because to us, that implies after-the-fact testing. What we practice is quality assurance. That means our experts use a progressive, preventive, quality systems approach to help ensure our products provide the best possible nutrition and performance every day. And that’s how we’ve done things for generations.



Your horse's health is a top priority and Santa Cruz Animal Health is here to cover all of your animal health needs! We offer a wide range of equine products including antibiotics, antifungals, critical care products, dewormers, grooming supplies, hoof care products, fly sprays, high quality supplements and vaccines. Santa Cruz Animal Health also offers our own in-house developed line of products known as the UltraCruz® brand. The UltraCruz® product line includes equine supplements, grooming products, and critical care items that are designed by horse owners for horsemen. All UltraCruz® products are tested extensively on the San Juan Ranch and trusted by champions. Experience the UltraCruz® advantage!


Kerry Kelley lives and works in Weatherford, TX with his wife Wendy and their three children Kayden, Kanyon and Karter. Kelley is self taught and has been in the business for over 20 years. It all began with an interest in cowboy history and the tools these hard working folks need to do their job and do it well. After the equipment was functional and durable, then the artistic side of Kelley kicked into play. He takes great pride in the beauty of each piece he generates and enjoys coming up with new artistic designs.

Kerry’s combination of functionality, durability, and artistry are what makes each piece unique. Not only does he know the bit material and design, but also the theories behind the bits and how they work. Kelley has first-hand experience in applying these theories with the assistance of top trainers in multiple disciplines. Together they collaborate to come up with the perfect design.


Arena Werks

Snodgress Equipment is your complete provider of Arena Werks™ and Hey Werks™ farm, ranch, and arena equipment. All of our products meet the highest standards for reliability and durability and are guaranteed to withstand the trials of time and patience. Whether you need an effective method for hauling a single or multiple bales of hay, or you need a solution to treat your arena or a full arena conditioner, Arena Werks™ and Hey Werks™ has your solution! We have many options in arena drag equipment, including arena drags, harrows, rotary harrows, arena groomers, arena rakes, rotary drags and water trailers. Take your time browsing our products and feel free to contact us for an equipment quote or simply send a suggestion and one of our eager and knowledgeable staff will be more than happy to help you!




At Standlee, we carefully grow and manufacture our products to ensure consistent nutrition and high-quality.

Since 1981, Standlee has grown and manufactured the highest quality sun-cured western forage products.


The House Fly and the Stable Fly are the primary pest fly species that create problems as well as being the most widely distributed.


Fortunately both of these can be very effectively controlled by good sanitation and Fly Predators



American Hat Company has always been an innovator in styling, manufacturing and finishing. Prior to the 1950’s straw hats could not be worn in the rain without being ruined. That’s when American Hat Company developed a special water resistant finish.


American Hat is also credited with developing the “open crown” concept. Hats shipped with an “open crown” could be shaped to fit the wishes of the customer. To this day American Hats traditional dealers order their hats in an “open crown” with a “flat brim” and they shape the hats to fit their customers. When a specific shape is requested American Hat Company has professional hat shapers who shape each hat by hand at no extra charge.


Professional’s Choice is a family run business that has specialized in equine sports medicine products for the last 25 years. Since the company’s start with the sale of the original Sports Medicine Boot for horses, Professional’s Choice has become an industry leader recognized for its dedication to the comfort of horses and a manufacturer of quality equine products. In addition to equine leg care products, Professional’s Choice offers a wide array of equine essentials including saddle pads, cinches, girths, bits and other horse accessories for both the recreational rider and the professional competitor.


At Professional’s Choice we believe all horses deserve the best, because the more comfortable the horse, the better the performance.



Western Performance Classes, like Reining, Cutting, Working Cow-horse and Western Pleasure require trust and partnership between Horse and Rider; it is a Team Event. Only exceptional equipment which provide comfort for both Horse and Rider will guarantee communication while performing, will accomplish harmony and will provide success in Amateur and Open Events.


Individual Fit for both Horse and Rider, the highest quality materials, as well as excellent craftsmanship define the perfect saddle. In his studio, AM designs and builds unique custom saddles of this kind for clients worldwide. He takes as much time as necessary to understand the needs of the Horse and Rider in terms of functionality, fit and aesthetic


There is no substitute, the true choice of champions

With each Western Hauler comes a new creation... a new generation... that meets and exceeds the exacting specifications, demands and expectations of the modern truck enthusiast. A new creation and a new generation that reaches to set new industry standards and carries on the tradition of excellence.



Rios of Mercedes boots are known worldwide for quality and durability. Since 1853, these boots have been made by hand with only the best materials and attention to detail that is second to none. For the past 160 years, cowboys and professional Horsemen, who expect only the best from their equipment, rely on Rios of Mercedes.


There’s a lot to be said about the weight of a boot. We put more into Rios of Mercedes boots because you expect to get more out of them. We’ve always said the hands that make Rios of Mercedes boots take five times longer than average boot makers.



JW Brooks Custom Hats are tailored to fit your lifestyle. Whether you are competing in the arena or enjoying a night on the town, your JW Brooks Custom Hat will not only fit your head but also your lifestyle.

Custom hats made by a true artist and craftsman. If you can dream it up, JW Brooks can make it happen.



F&R is the craft distiller of TX Blended Whiskey and TX Straight Bourbon. TX Whiskey: Blended Whiskey - The ideal choice to unwind after a long day and prepare for an evening with friends. After two years of searching and sampling we finally arrived at the perfect recipe. An extraordinarily complex spectrum of fragrance and flavor that is incredibly smooth, flavorful, and easy on the palate. We think it's excellent on the rocks, with a splash of water, or with your favorite mixer. TX Blended Whiskey is a proprietary masterpiece we are incredibly proud of. We hope you’ll enjoy it.


We started Bloomer Trailers in 1998 in the middle of chemical alley on the LaMarque/Texas City line.  By hiring the best and most experienced key people in the industry it allowed us to hit the ground running and start on the path of achieving the goals that have been our benchmark. Our goals were to build every trailer with the best components money could buy and build the components that we could do better than what was available.  The key word we used was every component.  By 2000 we had hit our stride and already had introduced many new components the horse trailer industry had never done. 

We have never stopped challenging ourselves to find a better or safer way to protect our customers and their livestock.  That is where our slogan of the “blinders are off” came from.

When we named our newest model The Evolution it was to remind ourselves that we have yet to build the perfect trailer, so keep working on ideas.




GlycoGuard is a specially formulated direct-fed microbial used by veterinarians, trainers and horse owners to support digestion and a healthy gastrointestinal system.



' To help improve health by providing safe, effective and all-natural remedies of the highest purity and quality. ' We produce 'Effective Supplements Through Science.'

Supplements for detoxification, digestion, immune, joint care, respiratory and performance.

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Custom belts


Organic Non-Gmo Cold Pressed Omega Oil for Horses 
Our equine products do much more than simply add weight (if needed) or produce a shiny hair coat. These omega horse products support healthy cell function in the horse. They cleanse the cell membrane. Every cell in the horse’s body is surrounded by fat. Our products provide the healthiest fat possible so that nutrients and waste can get in and out of the cells. This helps the cells of the horse function at an optimum level. This is why our products can help support healthy joints, better gut health, respiratory support, skin health, allergies and more. They support the horse from the cellular level up.


The best way to shop for your horsero, for the love of your horse.

We created Corro because we’re just plain happier with horses. But we know how much hard work and dedication goes into caring for those horses, so we’re here to make it a little easier.

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